SOCIAL TRANSFORMATION COURSE OUTLINE

SOCIAL TRANSFORMATION COURSE OUTLINE

1.       INTRODCTION TO SOCIAL TRANSFORMATION

a.       Meaning of social transformation

b.      Rationale of social transformation

2.       CULTURAL CHANGES

a.       Cultural beliefs , norms and values of various societies

b.      Transformation of cultural beliefs, norms, and values of various societies.

3.       AGENTS OF SOCIAL TRANSFORMATION

a.       Agents of social transformation

b.      Process of social transformation

c.       Impacts of diffusion of social change

4.       MODELS OF SOCIAL TRANSFORMATION

a.       Social transformation models

b.      Demonstration of social transformation models

c.       Challenges of social transformation models

5.       SOCIAL MARKETING

a.       Meaning of social marketing

b.      Evolution of social marketing

c.       Importance of social marketing

d.      Elements of social marketing

6.       PROCESS OF SOCIAL MARKETING

a.       Process of social marketing

b.      Factors that influence social marketing

c.       Social marketing techniques

7.       MASS MEDIA AND SOCIAL MARKETING

a.       Role of mass media in social marketing

b.      Forms of mass media

c.       Entry and penetration in social marketing

d.      Challenges in social marketing

e.      Marketing tangible products and behaviour change.

8.       Emerging trends in social marketing

a.       Emerging issues in social marketing